By Popular Demand: The Six Dollar Thickburger is Back at Hardee’s
May 17, 2009
Hardee’s reintroduces the Six Dollar Thickburger, the chain’s original sit-down restaurant quality burger at a fast-food price
ST. LOUIS, Mo. – May 18, 2009 – Getting a quality burger shouldn’t break the bank – or cost people an hour of their time. Hardee’s® heard customers’ hungry cries and is reintroducing the popular Six Dollar Thickburger® - so named because six dollars is about the price consumers would expect to pay for a similar product at leading casual-dining restaurants.
The Six Dollar Thickburger consists of an almost half-pound, charbroiled, 100% Black Angus Beef patty, topped with two slices of American cheese, mayonnaise, ketchup, mustard, red onion, pickles, tomato, and crisp lettuce on a large toasted sesame seed bun. While it may taste like it costs six dollars, the Six Dollar Burger is available at participating Hardee’s restaurants for just $3.99.
"This is the burger that really started it all because its success led us to create the entire menu of sit-down restaurant quality Thickburgers available at Hardee’s today," said Brad Haley, Hardee's executive vice president of marketing. "Since we deleted it last year, we have continued to receive guest requests to bring it back, so we are happy to do so now. In fact, when we first introduced the Six Dollar Thickburger back in 2002, it received rave reviews from customers and critics alike. So, it’s not surprising that so many of our competitors are still trying to copy this awesome burger, but none have come close yet.”
The Six Dollar Thickburger is also available in a small combo for $5.99 including Natural Cut Fries and a beverage. Prices may vary by location.
Celebrating more than 48 years in the quick-service industry, Hardee’s Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com.