Chicken or Egg Debate Moves to Breakfast with Hardee's Chicken Fillet Biscuit
Mar 30, 2008
Chicken Isn't Just a Lunch and Dinner Entree Option Anymore
ST. LOUIS, Mo. – March 31, 2008 – Long a staple on its breakfast menu in the South, Hardee's® is now rolling-out the popular Chicken Fillet Biscuit to its restaurants system-wide. Consumer interest in breakfast sandwiches and entrees without eggs has been on the rise for many years, from cold pizza to hot burgers, so the chain believes the time is right to bring the Chicken Fillet Biscuit to the masses.
"For generations, people in the South have been eating biscuits with various types of meat in them - and no eggs - for breakfast," said Brad Haley, Hardee's executive vice president of marketing. "Over the years we have sold many, many breakfast biscuits with not only traditional breakfast meats, like ham or bacon, but also fried chicken, grilled pork chops and other egg-less creations. When people in other parts of the country hear about this kind of thing, their first reaction is often one of surprise but, when they think about it for a moment, they realize that they really don't automatically have to have eggs on their breakfast sandwiches and that, in this case, fried chicken on a biscuit sounds pretty darned good in the morning."
The Chicken Fillet Biscuit features a crispy buttermilk battered chicken breast fillet served on Hardee's signature Made from Scratch biscuit. It will be sold at participating Hardee's restaurants (and Carl's Jr. restaurants in Oklahoma City) for $2.99 by itself or $4.59 in a small combo meal. Prices may vary.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl's Jr. restaurants and 1,926 Hardee's restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.