Hardee's Introduces New Charbroiled Chicken Club Sandwich
Sep 5, 2005
Chicken Sandwich Complements Popular Line of Angus Beef Thickburgers
ST. LOUIS, Mo. – September 6, 2005 – Today, Hardee's® introduces a new chicken sandwich good enough to join its popular, burger-based lunch and dinner menu, the Charbroiled Chicken Club Sandwich™. Widely known for its superior-quality line of 100 percent Angus Beef Thickburgers®, Hardee's evaluated many charbroiled chicken sandwich options before identifying the right combination of ingredients that consumers might enjoy as much as their burgers.
"For the past few years, Hardee's has primarily focused on our Angus Beef Thickburgers, but now that consumers have come to recognize us as a great burger place, it is time to begin developing the chicken sandwich menu category," said Brad Haley, executive vice president of marketing for Hardee's. "We think the new Charbroiled Chicken Club Sandwich represents the same kind of leap in quality over other grilled fast-food chicken sandwiches that our Thickburgers made in the burger world. The combination of bacon, lettuce and tomato have always made club sandwiches popular, but we took it to another level with the addition of a marinated, charbroiled chicken breast filet and Swiss cheese, all served on a fresh honey-wheat bun."
Available at all Hardee's locations, the Charbroiled Chicken Club Sandwich sells for $3.99 by itself, or $5.69 for a combo including a drink and fries. The distinctive sandwich features a marinated, skinless chicken breast filet topped with melted Swiss cheese, two strips of crispy bacon, sliced tomatoes, lettuce, and mayonnaise on a honey-wheat bun.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 23, 2005, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,165 franchised or company-owned restaurants in 44 states and in 11 countries, including 1,020 Carl's Jr.® restaurants, 2,029 Hardee's restaurants and 100 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.