Hardee's Offers A Taste Of The Tropics With New Hawaiian Chicken Sandwich
Sep 26, 2007
ST. LOUIS, Mo. – September 17, 2007 – Beginning today, Hardee's® offers its guests a getaway from boring chicken sandwiches and a ticket to a lunch hour paradise: the new Hawaiian Chicken Sandwich. The new sandwich combines the irresistible taste of a Hardee's charbroiled chicken breast with a savory-sweet teriyaki sauce and a slice of grilled pineapple. Top it off with melting Swiss cheese, red onion, tomato, lettuce and mayonnaise, and it's a tropical temptation too good to pass up.
The Hawaiian Chicken Sandwich offers guests a refreshing alternative to the bevy of delicious Angus-beef Thickburgers™ also featured on Hardee's menu. It is the first new chicken sandwich for the chain since the popular Buffalo Chicken Sandwich launched earlier this year. With the introduction of the Hawaiian Chicken Sandwich, Hardee's re-confirms its commitment to bringing sit-down restaurant quality to the world of fast-food.
"Hawaiian chicken sandwiches are a common menu item at sit-down restaurants and we have had great success in recent years making those kinds of products available to fast-food customers," said Brad Haley, executive vice president of Marketing for Hardee's restaurants. "From the introduction of the original 100 percent Angus beef line of Thickburgers more than four years ago – which have now been copied by most other major fast-food burger chains – to the Patty Melt Thickburger introduced earlier this summer, Hardee's has really built a reputation as a premium quality burger place, and now we're expanding that to include distinctive chicken sandwiches as well."
The Hawaiian Chicken Sandwich is offered for a limited time only. It features a charbroiled chicken breast dressed with red onion, tomato, lettuce and mayonnaise; the chicken breast is then topped with teriyaki sauce, melting Swiss cheese, and a juicy slice of pineapple that has been grilled on the chain's signature charbroilers. The Hawaiian Chicken Sandwich will be sold at participating Hardee's restaurants for $3.79 or at $5.59 for a small combo which includes new Natural Cut French Fries and a small drink. Prices may vary.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 21, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,022 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.® restaurants, 1,905 Hardee's restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.