"Monster" Reincarnated at Hardee's
Jan 15, 2007
ST. LOUIS, Mo. – January 16, 2007 – There's a brand new Monster on the loose at Hardee's®, and this time it's looking to satisfy hearty appetites everywhere at breakfast. As a sequel to the brands' popular Monster Thickburger™ introduction in 2003, Hardee's today unveiled its latest creation – the Monster Biscuit™ –- sandwiching virtually every delicious breakfast menu staple between a Hardee's signature Made-From-Scratch™ Biscuit.
The new Monster Biscuit is made using three half-strips of bacon, a sausage patty, four slices of shaved ham, a folded egg and two slices of cheese all on a Made-From-Scratch Biscuit.
"We found that a big part of the success of our Monster Thickburger a few years ago was the basic combination of meat and cheese ... and more meat and more cheese," said Brad Haley, Hardee's executive vice president of marketing. "So, after trying various similar combinations for breakfast, the Monster Biscuit was born - or perhaps 'transmogrified' is a more appropriate description of how it was created. Ironically, the version of the sandwich that sold the best in our consumer tests was the one that had everything on it – bacon and ham and sausage and eggs and cheese. I guess anything less just doesn't cut it as a 'monster.'"
The new Monster Biscuit will be sold at participating Hardee's restaurants for $2.49 or at $3.89 for a small combo including hash rounds and a drink. Prices may vary. Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,113 franchised or company-owned restaurants in 43 states and in 14 countries, including 1,079 Carl's Jr.® restaurants, 1,923 Hardee's restaurants and 95 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.