Notice to California Residents: CALIFORNIA PRIVACY NOTICE
Definition of "Personal Information"
"Personal Information" means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular visitor or consumer and which is submitted to and/or collected by the Online Services and maintained by Hardee’s in an accessible form, and includes information actively submitted by you and passively-collected information, as described below.
Collection of Personal Information Online
Use of Personal Information
Personal Information may be shared by Hardee’s with its affiliates (including Hardee’s Restaurants LLC) and its and their respective franchisees, and with service providers that help access and manage the information (all of the foregoing are hereinafter referred to collectively as “authorized recipients”), but in all instances the information will be used only for the purposes enunciated in this policy. Specifically, this information may be used:
(1) to fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products, we will use that Personal Information to respond to your inquiry;
(2) to provide support and develop our Online Service and other products and services;
(3) to help Hardee’s better understand visitors’ use of the Online Services;
(4) to provide support and respond to specific requests from visitors;
(5) to personalize your Online Service experience and deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Online Services, third party sites, and via email or text message (with your consent, where required by law)
(6) to provide notices to visitors, such as marketing information, discount coupons and new product offerings; and
(7) to protect the security or integrity of the website and/or mobile application; and
(8) to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
In addition, certain Personal Information may be submitted through online forms necessary to provide services offered by the Online Services. After you have entered Personal Information into a form or data field on the Online Services, Hardee’s may use certain identifying technologies to allow that Online Service to “remember” your personal preferences, such as sections of the Online Services that you use frequently. Another example is if you sign up for a User Account and place an online order, Hardee’s may “remember” your credit card information, order history and/or other preferences to allow you to more easily repeat an order in the future. Hardee’s may also use this Personal Information for other business purposes, such as to offer you the opportunity to receive notices regarding Hardee’s products or services, to invite you to participate in surveys about our products, or to notify you about special promotions.
Consolidation of Personal Information
Hardee’s may consolidate the Personal Information of individuals who use the Online Services. Hardee’s uses this information to help us better design the Online Services and our products and services, to communicate information to you, to enhance our marketing and research activities, and to facilitate other business functions.
Limitations on Collection of Personal Information
You may always limit the amount and type of actively-transmitted Personal Information that Hardee’s receives about you by choosing not to enter any Personal Information into forms or data fields through the Online Services. However, some Online Services can only be provided to you if you provide appropriate Personal Information. Other parts of the Online Services may ask whether you wish to opt out or opt in to contact lists for offers, promotions and additional services that may be of interest to you. You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want the Online Services to use tracking technologies, such as cookies, to “remember” your Personal Information, such as user IDs or mailing addresses, on return visits. However, if the Online Services uses tracking technologies to collect unidentifiable information, it will not generally provide you with the ability to opt out of the tracking technologies. Some internet browsers allow you to limit or disable the use of tracking technologies that collect passively-transmitted information. More detailed information about cookie management or other passive transmissions by specific web browsers can be found at the browser’s respective websites. You can stop collection of Personal Information through our Application by simply uninstalling the Application.
Transmission of Personal Information to Third Parties
Some of these third party companies may be participants in the Digital Advertising Alliance (“DAA”). The DAA offers a choice mechanism with respect to certain types of data collection and use. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. Visit www.aboutads.info to exercise choice with respect to participants of the DAA. If you would like to opt-out from having the behavioral-based advertising companies with whom we have a relationship use your Personal Information for advertising purposes you can do so by visiting the Network Advertising Initiative or Digital Advertising Alliance. If you change computers, devices, or browsers, use multiple computers, devices, or browsers, or delete your cookies, you may need to repeat this process for each computer, device, or browser. Additionally, if Hardee’s sells one of its product lines or divisions, Personal Information may be transferred to the buyer so that the buyer can continue to provide you with information and services. Finally, Hardee’s reserves the right to disclose Personal Information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law, in Hardee’s sole discretion.
Hardee’s has implemented certain features of Google Analytics advertising features for the Online Services, including Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting and Integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers. As a part of these programs, Google, as a third party vendor, makes use of certain cookies and anonymous identifiers to serve ads on the Online Services and to provide certain behavioral, demographic and interest data with third parties. Google's use of these cookies enables it to serve ads to users based on their visit to the Online Services and other sites on the Internet.
Users may opt out of the use of the Google Analytics advertising features through Google Ads Settings (see https://www.google.com/settings/ads/plugin), Google Ad Settings for mobile apps, the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout/), or other available means, such as the Network Advertising Initiative Opt Out Tool (available at http://www.networkadvertising.org/choices/).
With most Internet browsers, you can erase cookies from your computer hard drive, block all cookies, or receive a warning before cookies are stored. Please refer to your browser instructions or help screen to learn more about these functions.
Currently, our servers do not respond to browser ‘do-not-track’ signals. You may opt-out of certain tracking, however, by disabling cookies through your browser or by visiting the opt-outs provided by the Network Advertising Initiative, Digital Advertising Alliance, and Google as described above.
Security of Personal Information
Hardee’s makes an effort to ensure that Personal Information is protected while you are on the Online Services. However, the confidentiality of Personal Information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting Personal Information over the internet, especially Personal Information related to your health. Hardee’s cannot guarantee that unauthorized third parties will not gain access to Personal Information; therefore, when submitting Personal Information to the Online Services, you must weigh both the benefits and the risks.
Links to Other Online Services
Personal Information Related to Children: A Note for Parents or Legal Guardians
Hardee’s is committed to protecting children’s privacy on the Internet. Hardee’s does not intend to, or knowingly, collect, use, or disclose Personal Information (including online contact information) of children under the age of 16, and we encourage parents or guardians to supervise their children’s online activities and to consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their names, addresses and other personal information without your permission. If Hardee’s becomes aware of a child under the age of 16 attempting to register on the Online Services, Hardee’s will not accept the registration. Once Hardee’s becomes aware of a child under the age of 16 providing Personal Information, we will attempt to delete that information. If your child has provided Personal Information, please contact us so it can be deleted. If you are under the age of 16, do not provide Hardee’s with any Personal Information.
Acceptance of Privacy Terms and Conditions
6700 Tower Circle, Suite 1000
Franklin, TN 37067
In all communications to Hardee’s, please include the e-mail address used for registration (if applicable), the Online Services address or the specific program to which you provided Personal Information and a detailed explanation of your request. If you would like to delete or amend your Personal Information and are contacting us by e-mail, please put "Deletion Request" or "Amendment Request", as applicable, in the subject line of the e-mail. We will do our best to respond to all reasonable requests in a timely manner.
Notice to Nevada Residents
Nevada law allows consumers to direct certain businesses not to sell their personally identifiable information to third parties to license or sell that information to additional third parties. If you are a Nevada resident, you may submit such opt-out requests to firstname.lastname@example.org. To be effective, your request must include your full name, address, phone number, and email address. Hardee’s will endeavor to respond to your verified request within 60 days of receiving the request. However, due to unforeseen circumstances, Hardee’s may need to extend this period by up to 30 days. If an extension is reasonably necessary, Hardee’s will notify you of this during the initial 60-day period.