Hardee's® strikes gold with Duke's Mayo

FRANKLIN, Tenn., March 5, 2025 /PRNewswire/ -- As fans prepare to fill out their tournament brackets, Hardee's and Duke's Mayo have teamed up for the ultimate dunking experience. Hardee's newest pairing sensation features Hand-Breaded Chicken Tenders™ and the irresistible, mustardy flavor of Duke's® Carolina Gold BBQ, which is new to the Hardee's menu. Hardee's Hand-Breaded Chicken Tenders are all white meat, hand dipped in buttermilk, lightly breaded and fried to perfection. With a touch of sweetness and hint of heat, Carolina Gold takes every perfectly crispy chicken tender bite to a whole new level with maximum saucy goodness. Guests can take advantage of this promotion at participating locations starting March 5.

"On game day, people look forward to the food as much as the competition and research shows that spring basketball significantly influences food consumption patterns, with chicken being one of the most popular menu items," said Sarah Breymaier, vice president of brand marketing at Hardee's. "We are excited to offer our classic Hand-Breaded Chicken Tenders with the Duke's Carolina Gold BBQ – a regional flavor that guests are sure to love. We have seen dipping sauces grow in popularity and guests are seeking out more flavors and customization to fit their tastes with custom sauce options – Hardee's is answering that call with this exciting offer."

In addition to chicken tenders, the platter comes with fries, coleslaw, garlic toast and a drink. Duke's Carolina Gold BBQ sauce serves as a perfect complement, tying all the flavors together.

"There's no better match for Hardee's Hand-Breaded Chicken Tenders than Duke's Carolina Gold BBQ, which was made for dipping," said Rebecca Lupesco, marketing director at Duke's Mayo. "It's bold, tangy, and just the right amount of sweet - this is how you do BBQ flavor right."

As a bonus, the Hardee's My Rewards app is offering new members a tasty new member reward within 30 days of signup: choose a free Hand Breaded Chicken Sandwich or 5-piece Hand-Breaded Chicken Tenders with minimum purchase. Talk about a big score on and off the court!

Whether you are celebrating a victory or eating your feelings after a crushing defeat, Hardee's is encouraging fans to finish the season and your meal on a sweet note. Hardee's is also launching the Strawberry Lemon Biscuit, which is baked in house, packed with strawberry and lemon flavor and topped with a drizzle of icing. This sweet biscuit is the newest addition to Hardee's star biscuit lineup, which includes Made from Scratch™ Biscuits, the fan-favorite Cinnamon 'N' Raisin Biscuit, Maple Biscuit and Blueberry Biscuit. The Strawberry Lemon Biscuit is available now until April 29.

Get the latest news and app offers by downloading the Hardee's app and joining My Rewards, available here.

My Rewards Loyalty Program: Join here  
X: @hardees  
Instagram: @hardees  
TikTok: @hardees  
Facebook: https://www.facebook.com/Hardees  

About Hardee's  

Home of Goodness in The Making, Hardee's® is known for wholesome, hand-crafted menu items such as Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and charbroiled 100 percent Angus Beef burgers. Together with its franchisees, Hardee's operates approximately 1,600 restaurants across the U.S. and has a presence in 13 countries worldwide. Hardee's has been bringing people together with classic flavors and hometown pride for more than 60 years. For more information about Hardee's, please visit www.hardees.com.   

About CKE Restaurants Holdings, Inc.  

CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr.® and Hardee's® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.  

About Duke's Mayonnaise

Duke's Mayonnaise was created in 1917 in Greenville, S.C., by Eugenia Duke. Since then, Duke's has been adding southern flavors to make good things better. In addition to the flagship mayonnaise, which is still made according to the founder's original recipe, Duke's offers light, olive oil, and flavored mayonnaises, tartar sauce, sandwich relish and regionally inspired Duke's Southern Sauces, dressings, and mustards. Duke's is the Official Condiment of the Tailgate, Official Mayo of the Carolina Panthers and title sponsor of the Duke's Mayo Classic & Duke's Mayo Bowl. Web: dukesmayo.com. Instagram: @dukes_mayonnaise.

SOURCE CKE Restaurants Holdings, Inc.